Guides

Practical guides to get found.

Plain, step-by-step advice you can use today, whether you work with us or not.

All guides

Restaurants and cafesGoogle Business Profile checklist for a new cafe or restaurantA step-by-step checklist to claim, complete and keep your Google Business Profile in shape when you've just opened: category, hours, photos, honest reviews and the basics.
Software and startupsWhere a new software product gets found after launch dayA practical guide for founders: the search pages, directories and communities that keep sending the right people to a new product once the launch spike is over.