Where a new software product gets found after launch day.

People search for the problem, not your product's name. Give each use case its own page: what the problem is, how your product solves it, who it's for, a real screenshot and one clear next step.

Say what it does in the title and the first paragraph, in the words your users use. Search engines and AI assistants quote what they can read, so plain text beats clever slogans.

Add an honest "alternatives" or comparison page for the tools your users already weigh you against. Be accurate and fair, and say who each option suits. People trust a comparison that admits trade-offs.

• Software directories. Sites like G2, Capterra and AlternativeTo are where buyers compare. Fill in every field and keep the details the same as your website.
• Launch sites. Product Hunt and similar sites are good for a spike. Treat them as one day, not a plan.
• Newsletters and roundups. Find the ones your users read and send an editor a short, specific note about what's new and who it helps.
• Reviews from real users. Ask all of your users, with neutral wording. Don't offer rewards, and never buy or write reviews.

Find the places where your users ask questions. Read the rules first. Answer the question properly, mention your product only when it truly fits, and say that you built it.

If you can't help without linking your product, don't post. Communities remember who helps and who sells.

• Write down your baseline. Visits, signups and search clicks before you start, so you can see what changed.
• Tag your links. Add a source to every link you share, for example ?utm_source=newsletter&utm_medium=email&utm_campaign=launch, so you know where signups come from.
• Use Search Console. Verify your domain and submit your sitemap. It shows what people searched before they found you.
• Review weekly. Look at which sources send real signups and do more of those.

1. Week 1: basics and baseline. Fix titles and descriptions, make sure the site says what it does, and record your numbers.
2. Week 2: pages and listings. Write your first use-case pages and complete your directory listings.
3. Week 3: communities and one useful post. Answer real questions, and publish one piece that would help even if nobody bought.
4. Week 4: review and ask. Look at the numbers, ask your real users for reviews, and plan next month around what worked.